White Papers & Case Studies

Engaging Patients Means More Than ‘Satisfying’ Patients

Learn how one practice manages not to patient satisfactions outcomes but more towards a patient-centric environment. And it starts with a good practice brand.

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Reaching Patients Through the Power of Mail

Improving patient engagement and sharing important practice news and health reminders is not something to only be done in the office. Consider the power of Direct Mail to communicate important information with patients. Learn how to add direct mailers to your patient communications.

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Battling competition: A Roadmap to success

There is a lot to be said for the power of a referral in growing a practice. In today’s competitive landscape, specialty practices, like Orthodontics rely on strong networks and referral programs with area dentists. Learn more about how to create effective provider referral programs.

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Patient Marketing: One Smile at a Time

Reaching new patients and creating a brand image takes innovative and creative marketing touches. Read how one practice embraced the notion of ‘value-add’ to their marketing collateral.

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Delivering on Your Brand Promise: One OB/GYN’s Marketing Journey

Nationally, 20,000 OB/GYN providers help nearly 4 million expecting moms deliver their babies every year. Another 70 million patients visit their OB/GYN for annual visits and other medical needs. How do OB/GYN practices attract new patients and keep the ones they have? It starts with understanding your audience and practice marketing needs.

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Four bottom line- boosting additions to your new patient packets

How do you find out what’s missing from most new patient packets? You ask practices. We surveyed medical practices across the country, asking them, “Which of the following items do you send to new patients?” We discovered that the forms left out of new patient packets are items that can have a positive effect on practice bottom lines. There are four key inserts that are often forgotten but can boost your practice’s bottom line. 

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Going Beyond 'Bedside Manner' to Improve Provider/Patient Relationships

Never has the bond between a provider and patient been more important than today. Practices face challenges they haven't been prepared for. More competition. Lower reimbursements. A tightening bottom line. Learn more about the importance of intentional and frequent communication with patients to improve relationships.

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Why SHOULD We Really Care What Patients Think?

Patients need to feel good about the care and service they receive at your practice. Practices need to engage more with patients to improve the provider/patient relationship. Patients that have a bad experience likely move on to another practice and share their displeasure with others. Learn more about why surveying patients is the right thing to do.

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How Healthcare Practices and Patients Can Be Heard Through The 'Noise'

Communicate often, with one voice, one message and through several communication channels.

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Improve the Patient Experience Through Improved Patient Communications

From the time a patient calls your office to their very last bill, create strong communications and relationships to keep your patients satisfied and coming back.

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