Battling Competition: A Roadmap to Success

Competition Roadmap Download Case Study PDF

More than 4 million people in the U.S. wear braces -- and an interesting stat -- 25% of them are adults. Every city has at least one if not a dozen orthodontics practices. As if like competition was not enough, there is a trend happening among dentists who are earning extra credentials or bringing someone inhouse to offer expanded services.

Couple that with economic considerations of cost and orthodontics as an elective service, and not to mention products like that of Invisalign, orthodontic practices are clamouring to show their value-added services.

So what is one to do when you want to show that quality matters? That cost and time investment is worth it? You market strategically.

One way to attract patients is referrals – not just patient referrals, but referrals by other dentists. What do area dentists in your community know about you? Why should they refer their patients to you?

Parks & Schmit Orthodontics knows the value of offering a good patient experience and they wanted other dentists in the area to know that too.

POS - Orthodontic Referral Packet They worked with POS to create a dental provider referral packet that would showcase their services and providers. Parks & Schmit understands the value of good relationships, not only with their patients but with area providers as well. And their commitment to relationships and ongoing communication is evident in their referral materials --- whether it’s communication about patient care and treatments, special events like lunch-n-learns or goodies in the office.

POS Orthodontic Patient Education Their commitment to quality and the delivery of an excellent patient experience and exceptional care is carried throughout the patient’s entire treatment. A cornerstone of that service is patient education. Patients receive collateral and instructions about dental care, the importance of regular hygiene cleanings and more.

And the investment of showcasing quality and value-added services is working. The end result – a strong practice with a good reputation. Happy patients. Happy orthodontists and staff.

And for POS that means we did our job. As Parks & Schmit said, “We are a very happy customer who appreciates having a POS rep who is dedicated to the final product and really listens to what they want.”