Patient Retention & Acquisition: For the Health of Your Practice.

Patient Retention & Acquisition

Keep the patients you have. Reach the ones you want.

POS designs and automates the mailings that bring patients back for the care they're due, and the targeted campaigns that bring new patients through your door. You hand us a file; we handle the rest.

Talk to a specialist Estimate your ROI
What practices mail with POS

One partner for every piece that leaves your office.

  • Annual exam recall reminders
  • Screening and preventive care notices
  • Lab and bloodwork follow-up reminders
  • Reactivation and we-miss-you mailings
  • New patient welcome packets
  • New mover and neighborhood postcards
  • New provider announcements
  • Provider retirement and transition letters
  • New location and office move notices
  • New service and technology announcements
  • Practice newsletters
  • Patient education pieces
  • Flu and vaccination clinic notices
  • Seasonal and holiday greetings
  • Birthday and milestone cards
  • Promotional wall calendars
  • Appointment and referral cards
  • Patient survey and review requests
  • Insurance and policy change letters
  • Billing statements and past-due notices
If your practice mails it, we can design it, print it, address it, and send it.
Retention and acquisition pieces, produced and mailed by POS on your schedule.
About 80%of practice revenue comes from existing patients
About 30%of patients who need follow-up care never schedule it
20 to 35%lift in rebooking from automated recall programs
4 to 5%average response rate for healthcare direct mail
Two sides of growth

A complete mailing strategy works both ways.

Healthy practices do two things at once: they hold on to the patients they already have, and they steadily add new ones. POS builds programs for both, so they reinforce each other.

Patient Retention

Bring patients back for the care they're due.

We build automated programs that remind patients when they're due for an annual exam, bloodwork, or any visit deemed necessary based on their demographics and conditions, so fewer patients slip through the cracks.

  • Recall reminders for annuals, screenings, and follow-ups
  • Targeting by age, demographics, and condition
  • Postcards, letters, and creative formats
  • Newsletters that keep your practice top of mind
  • As easy as uploading a file each month, we do the rest
Patient Acquisition

Reach the right new patients in your community.

We help you communicate new services and tests to current patients so each visit goes further, and we source targeted lists to bring in new patients who match your ideal profile.

  • Promote new services, tests, and providers
  • Welcome-to-the-neighborhood mailings to new movers
  • Lists targeted by income, age, gender, or children in the home
  • Specialist guidance on list selection and call-to-action
  • Cadence planning, how many touches, and when
How it works

Sometimes it's as simple as uploading a file.

You don't need a marketing department. Our specialists help you decide what to mail, to whom, and how often, then we produce and deliver it on schedule.

1

You upload

Send us a patient file, or let us help build a targeted list. Monthly, quarterly, or one time, your call.

2

We strategize and produce

Our specialists guide the list, the message, the call-to-action, and the cadence, then design, print, and address every piece.

3

We mail, you grow

Pieces go out on schedule. Patients book visits, new ones find you, and you see the results.

Targeted lists

Mailing lists built specifically for your practice.

Whether income level, age, or life stage matters most to your practice, we can source a list to match, and our specialists help you choose the right one.

New homeownersMoved in the last 6 months By age range By income level By gender Children in the home By neighborhood Your existing patients
A sample 12-month program

What a complete campaign looks like.

Retention mailings keep your current patients engaged while acquisition mailings steadily add new ones, working together across the year. Here's an illustrative cadence.

Jan
Annual exam recall
New mover postcard
Feb
Bloodwork due reminder
Mar
Practice newsletter
New mover postcard
Apr
Screening reminder
May
Annual exam recall
New service announcement
Jun
New mover postcard
Jul
Mid-year newsletter
Aug
Bloodwork due reminder
New mover postcard
Sep
Flu and fall visit recall
Oct
Annual exam recall
New service announcement
Nov
Year-end benefit reminder
New mover postcard
Dec
Holiday newsletter
Retention (current patients) Acquisition (new patients)

Estimate your mailing ROI.

Pick your specialty for a national-average patient value, set how many pieces you mail and your expected response rate, and we'll estimate your return. Mailing cost is figured at a simple $1 per piece (actual pricing varies).

5,000
4.0%
Estimated first-year impact
200patients responding / booking
$5,000est. mailing cost at $1/piece
$90,000est. patient revenue generated
$85,000est. net return
18×estimated return on mailing spend

Illustrative estimates using national averages, healthcare direct mail response of 4 to 5%, existing patients driving about 80% of revenue, and per-specialty annual patient values. Mailing cost simplified to $1 per piece; actual pricing, list costs, and patient value vary by practice. Not a guarantee of results.

Let's talk

Let's build your mailing program.

Our specialists will help you choose the right lists, the right message, and the right cadence, then handle production and delivery start to finish. Tell us about your practice and we'll map out a plan.

We'd love to hear from you.

Need something cleared up? Contact our team directly.

Phone
800.331.4976
Mon to Fri, 8am to 6pm.
Office
2757 Burton Avenue, Waterloo, IA 50703

2757 Burton Ave, P.O. Box 450, Waterloo, IA 50704  |  Telephone: 800.331.4976  |  Fax: 800.332.9767

Non-Medical Customers  
Satisfaction Guaranteed