Providing the Patient Experience and Providing the Print Experience
on Thursday, February 1, 2018
As a healthcare communications company, we do a lot of print for practices around the country. It’s important to us to stay on top of the latest trends and best practices in print today. The Print Media Centr has always provided a place for inspiration and education. And to know that one of their main areas of focus in 2018 is ‘Providing the Print Experience’, we couldn’t help but be even more intrigued as we ‘Provide the Patient Experience’.
One of their recent posts describes ‘Ink on Paper.’
“It’s nice, relaxing, minimal distractions. It does a great job communicating a message. It doesn’t need a fancy bass line or drum solo. The foundation of words and melody – like ink on paper – is solid and serves to hold the emotional experience of what is being communicated.”
Your print should communicate, educate and ultimately influence patient behavior. And it’s more than just a brochure, or a booklet or a photocopied form. It’s about starting at the beginning, working with someone who is more than just an employee at a print shop or a self-serve kiosk. Your experience should be more than someone selling ink on paper, it’s about strategizing about what you put on that paper.
The Experience Matters
The person you work with should deliver on an experience that at the end of the day makes you feel like your experience, your patients' experience is nothing short of excellent. And there’s a whole lot that goes into that sort of feeling. You want someone who understands the nuances of printing processes, stocks, color match, finishing touches, and on and on, so your print will really stand out.
Finding a partner to manage your print needs will help you focus on what matters most, your patient experience.
We look forward to bringing you more print experiences and print management solutions in future posts.