on Thursday, August 23, 2018
Generational marketing is a term to be embraced among healthcare leaders today. Understanding the behaviors of patients both young and old can help practices improve patient engagement, marketplace position and practice re-brands.
There is a lot of emphasis on digital marketing today. But don’t be too eager to dismiss print in your marketing toolbox. Print is the one constant in brand awareness today. Print generates a higher brand recall than any other communications medium.
A recent article by Domtar, a commercial paper company, recently shared some generational behaviors to note when creating printed marketing collateral.