Vendor or Partner?

posted on Thursday, March 17, 2016

Most practices work with many different vendors for a variety of products and services. Over time, a company that provides excellent service becomes more than just a vendor. The term ‘partner’ is a much better description of the assistance they provide!

We all know there are a lot of vendors out there. How great would it be if more of them behaved like partners? Couldn’t you use someone that takes the time to understand YOUR practice and makes recommendations that will be most beneficial to YOUR practice? Of course you could!

Consider the story of Alliance Physical & Occupational Therapy, located in York, Pennsylvania. They faced a huge challenge from larger competitors in their market. They needed more than a vendor. Alliance needed a ‘partner’. Read more about how Alliance met the challenge with a simple but creative communications and marketing campaign that one of their ‘partners’ helped them create.

  1. practice marketing