Patient Retention & Acquisition: For the Health of Your Practice.

Patient Retention & Acquisition

Keep the patients you have. Reach the ones you want.

POS designs and automates the mailings that bring patients back for the care they're due, and the targeted campaigns that bring new patients through your door. You hand us a file; we handle the rest.

~80%

of practice revenue comes from existing patients

~30%

of patients who need follow-up care never schedule it

20–35%

lift in rebooking from automated recall programs

~4–5%

average response rate for healthcare direct mail

Two Sides of Growth

A complete mailing strategy works both ways.

Healthy practices do two things at once: they hold on to the patients they already have, and they steadily add new ones. POS builds programs for both, so they reinforce each other.

Patient Retention

Bring patients back for the care they're due.

We build automated programs that remind patients when they're due for an annual exam, bloodwork, or any visit deemed necessary based on their demographics and conditions, so fewer patients slip through the cracks.

Recall reminders for annuals, screenings, and follow-ups
Targeting by age, demographics, and condition
Postcards, letters, and creative formats
Newsletters that keep your practice top of mind
As easy as uploading a file each month, we do the rest

Patient Acquisition

Reach the right new patients in your community.

We help you communicate new services and tests to current patients so each visit goes further, and we source targeted lists to bring in new patients who match your ideal profile.

Promote new services, tests, and providers
Welcome-to-the-neighborhood mailings to new movers
Lists targeted by income, age, gender, or children in the home
Specialist guidance on list selection and call-to-action
Cadence planning, how many touches, and when

How It Works

Sometimes it's as simple as uploading a file.

You don't need a marketing department. Our specialists help you decide what to mail, to whom, and how often, then we produce and deliver it on schedule.

You upload

Send us a patient file (or let us help build a targeted list). Monthly, quarterly, or one-time, your call.

We strategize & produce

Our specialists guide the list, the message, the call-to-action, and the cadence, then design, print, and address every piece.

We mail, you grow

Pieces go out on schedule. Patients book visits, new ones find you, and you see the results.

Targeted Lists

Mailing lists built specifically for your practice.

Whether income level, age, or life stage matters most to your practice, we can source a list to match, and our specialists help you choose the right one.

New homeowners

Moved in the last 6 months

By age range

By income level

By gender

Children in the home

By neighborhood

Your existing patients

A Sample 12-Month Program

What a complete campaign looks like.

Retention mailings keep your current patients engaged while acquisition mailings steadily add new ones, working together across the year. Here's an illustrative cadence.

Jan

Annual exam recall

New mover postcard

Feb

Bloodwork due reminder

Mar

Practice newsletter

New mover postcard

Apr

Screening reminder

May

Annual exam recall

New service announcement

Jun

New mover postcard

Jul

Mid-year newsletter

Aug

Bloodwork due reminder

New mover postcard

Sep

Flu / fall visit recall

Oct

Annual exam recall

New service announcement

Nov

Year-end benefit reminder

New mover postcard

Dec

Holiday newsletter

Retention (current patients)

Acquisition (new patients)

Estimate your mailing ROI.

Pick your specialty for a national-average patient value, set how many pieces you mail and your expected response rate, and we'll estimate your return. Mailing cost is figured at a simple $1 per piece (actual pricing varies).

Your specialty (sets avg. annual patient value)

Pieces mailed

5,000

Response rate

4.0%

Estimated first-year impact

200

patients responding / booking

$5,000

est. mailing cost @ $1/piece

$90,000

est. patient revenue generated

$85,000

est. net return

18×

estimated return on mailing spend

Illustrative estimates using national averages, healthcare direct mail response of ~4–5%, existing patients driving ~80% of revenue, and editable per-specialty annual patient values. Mailing cost simplified to $1/piece; actual pricing, list costs, and patient value vary by practice. Not a guarantee of results.

Let's build your mailing program.

Our specialists will help you choose the right lists, the right message, and the right cadence, then handle production and delivery start to finish. Tell us about your practice and we'll map out a plan.

Talk to a Specialist Request a Sample Program