A Profile of Today's Healthcare Consumer

posted on Thursday, November 30, 2017

Important statistics every practice should know about today's patients.

Number one. Today’s healthcare consumer is online!

According to recent Pew Research findings:

  • 95% of Americans have cell phones
  • Nearly 80% of U.S. adults have a laptop
  • 72% of Americans have searched online for health information in the last year
  • 80% of healthcare decisions are made by women
  • 93% of healthcare website visitors find physician ratings very influential when deciding on a provider

Does your practice marketing and online presence reflect these behaviors? The shift to digital communications and marketing has changed how patients find your practice and how they perceive you.

Look at your online presence. Search your practice and providers. Are they easy to find? Does your website include provider ratings and reviews? Is your website mobile responsive?

Note: 40% of online research is done via a mobile device.

Just a few things to be thinking about as the New Year approaches.